Aligning the heart, head and feet

When it comes to value creation, we apply an approach we describe as aligning the ‘heart, head and feet’.
This is designed to drive results by engaging all employees, focusing efforts on what makes a difference and driving action.
We start with the ‘heart’, the company’s purpose and culture because this sets the ‘heartbeat’ for value creation. Leadership and strategy are what we describe as the ‘head’; the decision-making and direction setting of the business. Ultimately, we get the ‘feet’ moving by converting ideas into action and organisations that are continuously improving.
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