Melbourne's GPO

Melbourne’s GPO is one of Victoria’s most historic public buildings, standing proudly in the heart of Bourke Street Mall – Melbourne's premier retail destination. A thoughtful blend of 1840s architecture and contemporary design, it continues to be a landmark of the city’s evolving character, catering to a broad trade area population of over 3.3 million people.

Today, Melbourne’s GPO is home to H&M’s first Australian flagship store and is surrounded by a curated mix of boutique eateries in and around the heritage icon, including along Postal Lane. More than just a retail destination, it provides vital pedestrian links to Little Bourke Street and seamlessly weaves into Melbourne’s famed laneway culture. The asset attracts customers from the main trade area with average household incomes of over $117,000 per annum*.

*Source: Location IQ, 2022.